I invested my own money to prove I can do this.
I’m Jyotiprakash Murmu — JP — a performance marketer based in Cuttack, Odisha. I recognized my profile lacked structured, documented proof of results, so I put ₹10,000 of my own money behind real Google Ads and Meta Ads campaigns for actual businesses.
Everything on this site is a campaign I planned, ran, optimized and reported on myself. Including the parts that didn’t work.
How I got here
- Manage content and performance strategy for SWAHA’s YouTube channel, including Mahapurana Ramayan, their original Odia animated series.
- Planned and executed a Google Ads restructure covering 173 keywords across 14 ad groups and 5 campaigns.
- Built the full conversion tracking stack — GA4, GTM, Meta Pixel, server-side tracking — so budget decisions are based on accurate data.
- Tracked spend closely and prepared competitor analysis and a media plan ahead of a ₹15,000 campaign launch.
- Identified and fixed tracking issues affecting reported conversions, including a hardcoded conversion ID and Enhanced Conversions payload failures.
- Executed Google Ads (Search & Display) and Meta Ads campaigns, including B2B lead generation via LinkedIn Lead Ads.
- Coordinated content and creative work across Facebook, Instagram, X, YouTube and LinkedIn alongside paid campaign execution.
- Managed 8 client Meta ad accounts daily, tracking budgets of ₹15,000–20,000/month per client and reallocating spend based on performance.
- Conducted audience research and developed ad copy for clients including Cravory Cafe and Ailura Studio.
- Trained in Google Ads, Meta Ads, keyword research, analytics and campaign structuring through applied assignments.
- Managed Meta Ads for an eCommerce merchandise brand, tracking budgets of ₹15,000–45,000/month.
- Achieved an average ROAS of ~3.6, with a peak of 5.8.
Earlier: Digital Marketing Advanced Course, IIM SKILLS (May–Sep 2025) · Social Media Marketing Intern, Cannibals Media & Crowdfunding Intern, Muskurahat Foundation (Jul–Aug 2025) · B.Sc. Botany / Plant Biology, Utkal University (2020–2023)
How I work
Credible
Every claim is backed by a number or a screenshot.
Transparent
Real budgets, real spend, real mistakes — not just wins.
Precise
Structured, organized, no fluff.
Grounded
Approachable and honest, not overhyped.
Tools I use
Certifications
Google Digital Academy (Skillshop)
Google Digital Academy (Skillshop)
Media Buying / Planning
Server-side tracking
To give performance marketing hiring managers and clients undeniable, data-backed proof of skill — through fully documented, self-funded campaigns across multiple industries.
For recruiters, agencies, and small business owners evaluating performance marketers, JPFOLIO is a self-funded campaign portfolio that shows real ad spend, real results, and real decision-making — unlike typical portfolios that only show mock-ups or borrowed client work under NDA.
See the campaigns behind the claims
Every number, with the reasoning that produced it.