Meta Ads Campaign Dashboard

KID CAFÉ CAMPAIGN

1 Jan 2026 – 3 Jan 2026

Facebook & Instagram Ads

Overall Performance Metrics

👁️ 57K+ Total Impressions Across both campaigns

📡 57.4K Total Reach Unique accounts reached

👤 600+ Profile Visits Instagram traffic campaign

✅ 34 Leads Generated High-intent instant forms

Campaign Breakdown

🚦 Traffic Campaign

Traffic | Instagram Profile Visits

Profile Visits 600+

Reach ~41,990

Impressions ~47,000+

Result Strong Awareness

🎯 Lead Generation

Leads | Instant Form Campaign

Leads Generated 34

Reach ~15,436

Impressions ~21,000+

Attribution 7-Day Click

Funnel Structure & Audience

Campaign Funnel

TOP

Traffic → Instagram Profile

Awareness & visibility at low cost

MID

Lead Gen via Instant Forms

High-intent local lead capture

RET

Scratch & Win Offer

Repeat visits & footfall growth

Target Audience

👨‍👩‍👧 Parents (25–45 yrs) Primary

📍 5–8 km Radius Geo-targeted

🍽️ Family Dining Interest High

🎮 Kids Activities High

📱 Parenting & Lifestyle Medium

Strategies Implemented

🏗️

Funnel Structure

Top: Traffic to Instagram profile
Mid: Lead Gen via Instant Forms
Retention: Scratch & Win offer

⚙️

Optimization Approach

Highest Volume bid strategy
Daily budget at ad set level
Short attribution windows
Mobile-first Instagram creatives

🎨

Creative & Messaging

Offer-based clear creatives
Kid-friendly visuals & emotional hooks
Simple CTAs: Visit Profile / Get Offer

Key Findings & Insights

✓ What Worked Well

Traffic campaign delivered excellent reach and profile visits at low cost

Instant Form leads showed strong purchase intent from local audience

Local geo-targeting significantly improved ad relevance and CTR

Offer-based creatives outperformed generic brand posts significantly

⚠ Challenges Identified

Scratch & Win campaign needs stronger urgency and scarcity messaging

Lead volume can scale further with increased budgets & retargeting layers

Conversion tracking currently limited to platform-level data only

Actionable Recommendations

✦ Next Steps

Short-Term Improvements

Increase budget on high-performing lead ad sets

Introduce retargeting ads for profile visitors

Test Reels-first video creatives strategy

Add urgency messaging to Scratch & Win ads

Long-Term Strategy

Build Custom Audiences from profile visitors & leads

Launch Lookalike Audiences for scale

Combine Meta Ads with WhatsApp automation

Track offline conversions (walk-ins from ads)