Campaign Budget Optimisation · CPC maintained under ₹25
Attribution Window
7-day click
All conversions · Frequency 1.16×
⚠
Main Challenge
AD_3 (Video) recorded a CPL of ₹174.44 — 2.2× above campaign average. Low engagement and poor lead conversion from video format.
Ad-Level Performance
★ Top Performer
AD_1
Graphics Media · Static Creative
10
Leads Generated
2.18%
CTR
₹79.46
CPL
₹19.38
CPC
77%
Lead Share
Static creative delivered the best CPL. Prioritise budget allocation here for scale.
Needs Revamp
AD_2
Graphics Media · Static Creative
2
Leads Generated
2.21%
CTR
₹70.36
CPL
₹23.45
CPC
15%
Lead Share
Highest CTR at 2.21% but low volume. A creative revamp could significantly improve lead output.
Under-Performing
AD_3
Video Media · Reels Format
1
Leads Generated
2.18%
CTR
₹174.44
CPL
₹24.92
CPC
8%
Lead Share
CPL is 2.2× campaign average. Full video creative overhaul recommended before next run.
CPL & Lead Distribution
Cost per lead across all ad creatives
AD_1 — Static
Graphics · Top Performer
₹79.46
AD_2 — Static
Graphics · Needs Revamp
₹70.36
AD_3 — Video
Video · Under-performing
₹174.44
Lead Distribution by Ad
AD_1
10 leads
AD_2
2 leads
AD_3
1 lead
Social & Audience Insights
Platform and behaviour data
📡
Total Reach
Unique accounts reached
1,810
👁️
Impressions
Total ad views delivered
2,223
📱
Top Placement
Most leads generated here
Feed + Stories
🎯
Core Segment
Highest engagement age group
18–24
✅
Form Completion
High for static creatives
92%
🔁
Frequency
Avg impressions per person
1.16×
Campaign Structure
CBO — Campaign Budget Optimisation
LEAD_IIMSKILLS_10/11/25
Single AD SET
AD_1
Static · 10 leads
AD_2
Static · 2 leads
AD_3
Video · 1 lead
Campaign Highlights
Key outcomes · 11–13 Nov 2025
✓
Consistent lead flow maintained throughout the full 3-day window
📊
Static creatives achieved the highest CTR and lowest CPL versus video
✓
92% form completion rate across ad sets — strong funnel health signal
↓
Video ad under-performed — CPL of ₹174.44, well below expected ROI threshold
💰
CPC held under ₹25 across all creatives — overall cost efficiency maintained
🔄
Retargeting pool ready — 1,810 unique accounts reachable for next phase
01 / Insight
Static Outperforms Video
AD_1 (static) generated 77% of all leads at ₹79.46 CPL. AD_3 (video) produced 1 lead at 2.2× the cost. Performance-driven static creative is the clear winning format for this audience segment.
02 / Insight
18–24 is the Core Segment
Strong engagement concentrated in the 18–24 age cohort via Instagram Feed and Stories. Future creatives and copy should be tailored specifically for this audience.
03 / Insight
Retargeting Pool is Ready
1,810 unique accounts reached with 92% form completion on quality traffic. A warm retargeting audience exists. Lookalike campaigns can now be launched for scale at lower CPL.
